The ICAEW Marshmallow Pack - The ICAEW Wasting Members' Money!

Received in the post, promoting @icaew rebranding: decorated marshmallows. How much has this exercise cost? pic.twitter.com/F3NhzEVNSA

— lauradragon (@lauradragon) April 11, 2017

Did anyone receive a pack of ICAEW rebranding marshmallows?

This seems a colossal waste of our money!

Seemingly they cost £15 online to buy.

@Goonerreed P/t employee so assume that's why I've been honoured but not happy about my sub being spent this way. They cost £15 online.

— lauradragon (@lauradragon) April 11, 2017

Oh, and I am still waiting for the ICAEW to email me the logo (as I cannot find it or download it from their brand page!).

I am running a poll about the rebranding, please feel free to complete it at the top of the page.

Chartered Accountants Worldwide - Money Well Spent?

I am not alone in thinking that the newly created Chartered Accountants Worldwide overlaps with other associations, such as the Global Accounting Alliance.

Kevin Reed (editor of Accountancy Age) also thinks the same, as per his Leader on the subject:

"It’s nice in principle, but the ultimate question has to be whether members can bear their institute fees going towards setting up another ‘association’.

Don’t forget, we have the CCAB to represent the institutes in policy-making and strategy for the UK, while both ICAS and the ICAEW are also members of the Global Accounting Alliance, which does the same as the CCAB just…globally. The argument is that the CAW is for promotional activities. But, still…

The ICAEW, in particular, has already made outreach efforts, no doubt at some cost, in areas such as China and Hong Kong, plus the Middle-East. Do we really need the CAW?"