Monday, December 14, 2020

#ICAEWROAR Top Online UK Influencers: Accountancy 2020


I have been ranked 6th out of 50 in the ICAEW Top Online UK Influencers List.

In the third #ICAEWROAR event, the ICAEW focussed specifically on UK individuals using social media within the realms of accountancy.

As per the ICAEW:

“Regulatory changes, technological advances, environmental issues and economic pressures are changing the way business operates. This has created new opportunities and fresh challenges. 2020 has been particular challenging due to the pandemic. Through campaigns such as ICAEW 100 years of female membershipGlobal Goals for Sustainable Development and launches such as ICAEW Insights and the Coronavirus and COVID-19: global recovery hubs, ICAEW have been working to foster discussion in our industry on how best to face these challenges.

There are those who have already seen this opportunity and taken a firm grasp. We wanted to discover these early adopters, not just to celebrate their work, but to see what can be learned from their experiences and bring new ideas to our industry.

Our brand values are imperative to the way we communicate, behave and position ourselves. We are bound by our Royal Charter to promote a manner in acting responsibly and behaving with integrity, throughout our industry and beyond into UK business. These values have formed the backbone of this ranking system and have informed the design of the algorithm we have written, and as such will ultimately decide who ranks.

This algorithm we have developed using Falcon’s listening tool, our social media intelligence platform, to search and list the contenders.

For our third #ICAEWROAR Top UK Online Influencers ranking we have chosen to concentrate on individuals using Twitter within the realms of accountancy.”

The ICAEW focused on UK-based individuals tweeting and discussing accountancy related topics such as accountancy, tax, budget, assurance, insolvency, audit and finance. The ICAEW’s values of integrity, objectivity and respect for others were applied to the tone of voice of the tweets and retweets, determining the data that the ICAEW has included in its metrics.

Working with Falcon the ICAEW used their social media listening tool to pull data relevant to their specific keywords, looking at a metrics comprising of:

  • Audience re-tweets;
  • Author tweets;
  • Positive and neutral sentiment
  • Visibility and audience relevance.

The #ICAEWROAR algorithm values quality over quantity. Placing more emphasis on topical engagement of the authors’ tweets than the amount they’ve tweeted, the algorithm considers everything from visibility, relevance and tone of voice, to reaction and audience engagement.

My thanks to the ICAEW, and congratulations to those others on the list.


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