Eric Anstee, CEO of the ICAEW, gave an interview to Accountacy Age in which he "explained" the reason for the failed merger attempt with CIPFA last year.
He cited the findings of the recent MORI poll conducted by the ICAEW, and paid for by the membership, noting that 33% of the members who voted no did so because they knew that the value of their qualification would be diminished.
This finding is hardly surprising, given the fact that this was one of the arguments put forward against the merger time and time again.
I fail to understand why the ICAEW felt it necessary to pay for a poll to tell them what was already well known.
Anstee's conclusion is that the "message" that the ICAEW was trying to deliver to the members was not "getting across".
This being the case I would like to ask, who was responsible for delivering the message?
Answer: The leadership of the ICAEW.
Indeed I would note that they even hired Media Strategy, a controversial PR company that had left its own professional body, to get that "message across". This was of course at great expense to the membership of the ICAEW.
The merger vote cost the membership of the ICAEW £1.4M.
The leadership now claim that it failed because the message was not "getting across", despite the fact that they put a lot of effort and money into getting their "message across", it is still in denial.
Responsibility for this costly failure clearly lies with the leadership of the ICAEW.
The ICAEW does not need another vote, but a radical overhaul and change of the leadership; ie those who failed should go.
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