Monday, April 03, 2017

Happy ICAEW Logo Day - I Am An Accountant, Fear My Mighty Pincers!

Happy new ICAEW logo day everyone, as you will see in your inboxes this morning the ICAEW has now officially launched its new logo:
Our new brand is here!
After over a year of planning, ICAEW has a new look. We hope you like it.

This change will differentiate us in a global marketplace, ensuring that we stand out from the crowd. It also supports our vision of a world of strong economies − where people can trust data, leaders can make good decisions, public finances are transparent and businesses are accountable.  

We have a member and firm logo which you can use on your own stationery and marketing materials (subject to membership regulations). Using the ICAEW logo reminds people that you are a member and therefore have the knowledge and ethical standards that they would expect. It also links you to ICAEW, a respected, international organisation that supports you throughout your career.

You will find the new logo at, along with guidelines on how to use it.

Vernon Soare
Chief Operating Officer
The pincers are larger and more menacing, and to add to the confusion there are several versions (black and red, white and red or mono black).

Oh, and it seems, as yet, you can't actually access the logo to download it (you can just access the descriptions and images of it). 

Good luck!


  1. I thought it would be dated April 1st.

  2. What an embarrassment that the total percentage of the poll results does not add up to 100!