Here Comes Economia

The ICAEW have recently announced the name of their new in house magazine that will replace "Accountancy".

It will be called Economia.

Quote:

"As you may be aware, in February 2012 we are launching a new member magazine to replace accountancy as part of the annual ICAEW membership. The new all member magazine is called economia.

Why have we chosen the name economia?

This is the name of the figure at the heart of our logo who has represented ICAEW since its inception over a hundred years ago. She embodies the values of the profession which are so important to chartered accountants today. 

economia will reflect these values, providing the latest analysis and commentary on financial and accountancy news, essential technical updates and the most up-to-date business, management and economic trends. Plus, a whole lot more."

It is interesting to see that Wolters Kluwer have retained the brand name "Accountancy" for their magazine (which ICAEW members will have to pay for as from February 2012 if they still wish to receive it).

Christie Malry on FCAblog is worried about finding a decent URL, it seems the main ones are owned by non ICAEW organisations (why didn't the ICAEW check this first?).

I have checked and the Economia url is still available with the "xxx" adult extension, together with org.uk and me.uk.

As tempted as I am to buy them up, this time I will let that opportunity pass:)

Oh what the hell, I can't resist, I have now bought www.economia.org.uk!