ICAEW News

ICAEW News

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Originally dedicated to fighting the proposed merger of the ICAEW with CIMA and CIPFA, this site now provides news about the ICAEW

Do you think the ICAEW rebranding was money well spent?

Wednesday, September 21, 2011

Diluting The Brand Via The Back Door

The ICAEW has announced plans to work more closely with the Institute of Certified Accountants of Kenya (ICPAK) and has signed a Memorandum of Understanding (MoU).

The MoU enables qualified ICPAK members to apply for ICAEW membership subject to certain requirements, which include passing ICAEW’s Advanced Stage examinations and attaining a period of work experience with an ICAEW Authorised Training Employer.

ICAEW members can apply for ICPAK membership subject to passing Kenya tax and law papers delivered by Kenya Accountants and Secretaries National Board.

It seems that the ICAEW is intent on growth by numbers, irrespective of the fact that the method chosen dilutes the brand.

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