ICAEW News

ICAEW News

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Originally dedicated to fighting the proposed merger of the ICAEW with CIMA and CIPFA, this site now provides news about the ICAEW

Do you think the ICAEW rebranding was money well spent?

Tuesday, October 16, 2007

Blah!

The ICAEW is stepping up its advertising campaign, to promote itself as the top brand. It has launched its first ever cinema advertisement, which is aimed at students.

The advert is called "Blah won't get you far", and will be shown in 23 cinemas on or near university campuses across the UK. Sue Best, the Institute's marketing director, is quoted by AccountingWeb saying that is was "hopefully not something you would expect to see from the ICAEW."

Not too bad for a first attempt.

As I have noted before, I am pleased to see that the ICAEW have finally taken on board the message that our brand is a very valuable asset and should not be diluted.

Watch the ICAEW's new cinema advert here Blah!

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