Thursday, November 16, 2006

The Price of Rebranding

I see that the Association of Accounting Technicians has rebranded itself, just as the ICAEW intends to do.

The only difference being that the cost, seemingly, was less than the ICAEW's expected rebranding cost of £65K.

I trust that our new logo will really be something very special, to justify the extra outlay.

1 comment:

  1. How about ICAEW merging with Blue Peter and running a competition whereby the nations children could design the new logo. This would only cost a few Blue Peter Badges.

    Added benefit being that ICAEW would have access to inspire children to grow up to be England & Wales Chartered Accountants.