For your information I reproduce the full text of a letter sent by Bruce Lawson to all members of the ICAEW council.
"Dear Member of Council,
A miss is as good as a mile – No means No!
So the Institute gambled and lost – just 29% voted for a merger – 15% voted against and 56% don’t care – hardly a recipe for a re-run. Taking the ICAEW cost of £1.42 million, the 37,004 Yes votes cost £38 each.
The No camp, with two websites and less than a £5,000 spend, was successful because ICAEW strategy was inherently wrong. Try again, and with a £38 a head budget for the Nos (£734,000) you might not even get 50% of the vote and become even more embarrassed.
Your Chief Executive compares the vote with a parliamentary mandate – should a 29% vote be permitted to run the country – does the Council want to compare themselves with spinning politicians and the apathy that they expensively create. Hopefully not after the excellent leadership ICAEW has given until recently.
The debate has had the benefit of educating members. I did not know ICAEW had 500 staff whereas ICAS have 140. A lady at the EGM, who spoke eagerly in favour of the merger, was amazed to know there were 95 Council members.
So where next?
Surely the strategy must focus on falling income. Increased regulation, Practice Assurance, CPD requirements, etc. mean members will not fade away as in the past, but stop and resign to save paying expensive subscriptions. We might like to work longer, but will stress levels permit?
A recent Robert Half report shows (AA 27th October) 25% of a 2,232 sample don't want to work past 55. So face it, budget for a 20% fall in income in real terms over the next five years (think of the 1946 baby boomers) and cut your cloth accordingly.
A truly independent panel of ICAEW members with a budget of say £200K – 10% of what has recently been wasted – should review all ICAEW activities with a view to cutting costs and staff by say one-fifth, and Council members by at least half.
Dissident members will (and should) from now on, resist any subscription increase of more than general inflation – say 3% p.a. ICAEW must live within its means – members have to.
We note gratefully that ICAEW "work hard to provide value for money for our members and realize future cost savings" (page 8, Accountancy – November 2005).
ICAEW should concentrate on training, discipline and a dissemination of technical information and advice on ethics. Sponsoring major symposiums in Washington … what utter drivel.
Council should also abandon the collective responsibility secrecy, which MAC have written evidence of existing and find so disturbing. ICAEW must be utterly transparent in its dealings and an unwieldy Council should not be led by the Executive. What was wrong with the previous system anyway?
Your Chief Executive sees the vote as a mandate to continue to discuss consolidation. He and the Council would be wrong to pursue that strategy. Say you were wrong; budget for lower numbers and the inevitable recession. Cut costs and fanciful delusions of grandeur and then maybe you will get 71% of the members, who voted No or don’t care, and perhaps some of the Yes voters, who only reluctantly voted on your side again.
Ignore these warning signs and the Institute could become ungovernable.
On a lighter note, and in football parlance, you lost, the Nos won; accept defeat as graciously as your current President. Both sides knew the rules. Complaining to the referee after the match achieves very little … and what of the manager’s position?..
We shall see what happens next.
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